Here at Blueline By Domtar^®, we absolutely love how many colleges and universities trust Cougar^® and Lynx^® Opaque Ultra to convey the important brand messages of their specific institutions. The Aquinas College Viewbook, designed by Stone + Steel Creative and Yellow Specs Design and printed on Cougar Smooth 100 lb. Cover and Text, is another great example of a print and design solution that communicates necessary information while also setting a mood.

Here’s what designer Stephanie Simkin of Stone + Steel Creative had to say about the project:

Aquinas College is a four-year, private liberal arts Catholic college in Nashville. Through outstanding academic programs in nursing, business, education, and arts and sciences, they cultivate a community of students who encourage one another to grow academically and spiritually. We partnered with Aquinas College to craft this message and build their brand.

 

 

 

We first clarified and articulated Aquinas’ main message so that it is focused and engaging. Through a brand review and a study of key competitors, we discovered four key areas of distinction that creates the most authentic picture of being a part of the Aquinas family. We used these attributes to crafted verbal messaging and visual elements that fully express the experience. In collaboration with Yellow Specs Design and Betsy Snyder Words + Strategy, we applied the new brand to a refreshed website, identity collateral and other marketing materials, including Aquinas’ Viewbook. We presented the essence of Aquinas in the viewbook, a keystone marketing piece, through custom photography of campus and students, carefully crafted copy and unified design.

To view more inspiring printed pieces on Domtar paper, please visit our Blueline Gallery.