If you’re a regular reader of the Blueline Blog, you already know we’re firm believers in a media mix of print and digital to create an impactful integrated marketing process. And, if you have a subscription to Blueline Magazine, you already know we use the LayAR augmented reality app to integrate our print and digital mediums and give our audience a more enriching user experience. The strengths of print (people trust print and spend more time with print) allow us to do a 'deep dive' interview with some of the greatest creative minds in the graphic design and print industries. As a supplement, the videos give our audience the opportunity to develop a deeper connection to the subject by hearing their voice, seeing them speak and watching them interact with a printed piece.
What you may not know is that our Blueline by Domtar® and Print Works! videos are available for viewing on Domtar’s YouTube Channel. These video resources are a great way to gather inspiration and share the power of print. A few highlights include:
Our incredibly inspiring interview with design great and AIGA medalist Rick Valicenti of Thirst.
Perennials & Sutherland LLC’s creative director Tom Nynas explains how print amplifies the brand messaging of his campaigns.
SVP of Fossil Group Tim Hale explains print’s vital role in the global marketing process for Fossil’s many brands.
Graphic design power couple Armin Vit and Bryony Gomez-Palacio talk UnderConsideration LLC’s role in serving the design community.
Want to see a few of our favorite Blueline Gallery printed submissions in action? Vanécia and Ashley showcase two recent submissions in every issue of Blueline Magazine.
And that’s not an exhaustive list. Visit the Blueline Playlist on Domtar’s YouTube page to see our full library of videos and share any video you feel is a powerful testament to print and graphic design. Have an idea for a video you want to see from us? Contact us or leave a comment, we’d love to hear from you!
Ready to receive creative insights and perspectives in your mailbox on a quarterly basis? Sign up for a complimentary subscription to Blueline Magazine today!