The following is a guest post from our friend Dana at Japan Print. Japan Printing and Graphics is a family operated business dedicated to providing their customers with products of unparalleled quality. Headquartered in Downtown NYC, Japan Printing and Graphics is based in the New York’s financial district. Founded in the 1970′s, they have more than 35 years of experience in the print industry, which has allowed them to truly master their craft.

As we touched on with our last post, Color Psychology in Graphic Design and Branding, there’s a lot to consider when designing a logo and brand identity. Another factor to contemplate for graphic designers is the psychology of shapes. Again, many factors contribute to an audience's emotional response to a logo or brand. That being said, additional information that may help you connect to your audience is always useful to consider.

Here are a few psychological responses that certain shapes may trigger:

Ovals and Circles - Community, sturdiness, support, harmony, endurance, stability, feminine energy, partnership, attention, energy, inclusive, perfection, innovation, unity, love, movement, protection, sophistication, power, and friendship

Triangles - Masculinity, stability, power, reliability, excitement, honor, strength, aggression, energy, dynamism, mystery, intelligence, authority, danger, instability, strength, movement, direction, speed, fearlessness, religion, law, purpose, and science.

Rectangles and Squares - Solidness, power, familiarity, stability, trustworthy, order, logic, consistency, unwavering, equality, reliability, security, honesty, balance, conformity, uniformity, structure, strength, peace, professionalism, and efficiency.

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