There’s something fascinating about the thrill of discovery, whether you’re learning something new or opening a printed piece that offers more than you expect. I absolutely love the level of interactivity that the ATI Pulse Campaign requires. This fun and exciting brochure and direct mail piece, designed by DMH and printed at Spangle Graphics, take the thrill of print to a new level.

Here's what DMH had to say about the piece:

We were able to concept and create a direct mail campaign for ATI Nursing Education that increased awareness of a new predictive product called ATI Pulse. This product allows Nurse Educators to reveal whether or not students are on the right track to pass the NCLEX by utilizing online assessments, analytics and predictive data. Our design solution is a direct reflection of ATI Pulse's ability to accurately reveal students potential for success. 

When it came to paper selection, we needed to choose something that complimented our translucent red paper and helped us achieve the ‘reveal’ effect. The Lynx Opaque Ultra was a great match for this scenario. It’s similar to the translucent red in the uncoated finish and the color output was vivid and bright. We also worked very closely with our printer and paper representative to explore different paper and ink combinations. They were hugely influential in the success of this project. 

In the end, this direct mail campaign opened up a lot of new business doors for our client and we couldn’t have been happier with the outcome and the impact of the project.