The following is an excerpt from our latest promotion, Make Your Mark on Cougar®. Anxious to see this piece in its entirety? Order your complimentary copy today!
For the chef who creates with all five senses, a menu is more than a list of options. It’s an opportunity. It’s a taste of what’s to come – and of what to expect. It’s anticipation. It’s an open window into a unique point of view. In the foodie’s world, a catering guide is an invitation. It’s a way to start a conversation.
Cougar® paper is more than a calling card. It’s more than a menu of weights, sizes and choices. For brands that value quality and craftsmanship, Cougar can set the tone, set an expectation and set an example for the way things should be.
For many restaurant patrons, design and ambiance are as important as anything else. It’s about more than the menu, but that’s exactly where it starts. Cougar features a stunning 98 brightness and exceptional opacity, which means even in the moodiest of lighting, you get crystal-clear legibility.
TIPS FOR MAKING A DELIGHTFUL BRAND PRESENTATION ON COUGAR:
- LEAVE A LASTING IMPRESSION.
Long after the menus have left the table, a letterpressed coaster on a sturdy paper stock provides a bit of character and charm – and an often-overlooked opportunity to say something about your attention to detail.
- KEEP THINGS FRESH.
For table tents, coupons, direct mail and other components that often need replacing or updating, consider digital printing on Cougar. Digital gets better every day – with advances like spot metallic inks and special varnishes.
- DESIGN AN APPETIZING MENU.
The way items are arranged on a menu can impact your guests’ decision-making and ordering. Structure the content carefully, choose a paper that conveys quality and create an opportunity to lead customers through an experience as well as their options.
Eager to show off a printed piece you’ve created on Cougar or another brand of Domtar paper? Submit your work to add your creation to our Blueline Gallery!