The following is an excerpt from our latest promotion, Make Your Mark on Cougar®. Anxious to see this piece in its entirety? Order your complimentary copy today!
The humanitarian is a reformer. They see the change they want in the world — and then they say, do and become whatever it takes to make it so. These are people with the passion to lead their lives and the courage to follow their convictions. It takes a special kind of person to take stock of their values — and to take charge of their actions.
Cougar® stands for something. And in a very real way, Cougar can be empowering. The right paper shows everyone what can happen when we strive to be and do our best. And it’s the perfect forum for setting ideas into action.
For brands with something to say, Cougar is the perfect platform. Its tactile quality means you not only get beautiful, consistent color and bold imagery, but also a substantive presence that gives your message meaning.
TIPS FOR CREATING A BRAND WITH PURPOSE ON COUGAR
- LESS CAN BE MORE.
A brand identity that makes the most of just one or two colors can do more than manage printing costs. Choosing fewer colors means you can be more deliberate with their use. Consider using fluorescent inks to add more energy and emotion to your CMYK printed pieces.
- PRINT TO IMPRESS.
Fundraising is an essential part of any nonprofit organization. When developing marketing materials, such as an invitation to an event, it’s important to design with an intent to impact and impress. With so many meaningful causes vying for the attention of donors, it’s important to make sure your focus and message resonate.
- BE CONSISTENT.
When it comes to crafting a reputable brand, consistency is king. The Pantone Matching System® (PMS) is a standardized color reproduction system used by designers and printers. Using PMS colors in the production of your identity and collateral pieces ensure color accuracy and consistent reproduction across a wide range of printed media.
Eager to show off a printed piece you’ve created on Cougar or another brand of Domtar paper? Submit your work to add your creation to our Blueline Gallery!