The following is an excerpt from our latest promotion, Make Your Mark on Cougar®. Anxious to see this piece in its entirety? Visit domtarpromo.com to request a complimentary copy!
The artisan is a curator of culture — driven by a need to create, collect and share. Artisans observe the world around them, filter it through personal experience and make artifacts that give form to their ideas. Their works are simple and complex, plain and profound. The themes are as universal as they are personal.
Although the media may change, the artisan’s quest for meaning is constant. That’s why there’s no better canvas than Cougar®. As we illustrate in the video above, Cougar paper is built to perform, with the same attention to detail that true artisans demand. More important, it offers a clear, consistent platform for authentic expression. Paper is a tangible representation of your brand — which means your paper selection should align with your purpose, mission and values. Cougar Natural adds a simple, down-to-earth kind of character that reflects your commitment to responsibility and sustainability.
TIPS FOR CREATING A BRAND WITH INTEGRITY ON COUGAR:
- BE HIP. BE SQUARE.
Non-traditional business cards are more unique to you, and more memorable for your audience. Don’t let their smaller format fool you — a square card has ample space for contact information, and enough presence to create a positive impression.
- KNOW WHEN TO FOLD.
Step up the engagement factor with a unique folding technique. Pro tip: Start with the message and the big idea — or even products and services — and then think about how the story unfolds on paper.
- MAINTAIN YOUR IMAGES.
If a picture is worth a thousand words, then good brand photography might be worth many more customers. Invest in quality photos that show people who you are—and print them on paper that proves your commitment.
Eager to show off a printed piece you’ve created on Cougar or another brand of Domtar paper? Submit your work to add your creation to our Blueline Gallery!