Behind every brand, there are people, personalities, cultures and stories. The best brands bring those attributes and assets to the forefront. They stand for something. They offer a point of view, and invite us to the conversation.

Branding begins with identity, and print is an essential element. With print, brands put their promises on paper. It’s a tangible symbol of character and integrity. For people with something to say and something to share, Domtar makes Cougar® Paper. It’s for people who want to show up in a big way. And because it’s engineered for premium performance and versatility, Cougar can also have a huge impact on a brand.

In this Cougar promotion, Make Your Mark on Cougar, we explore the different types of people who seek to make their mark with four personas; the Artisan, the Restaurateur, the Humanitarian and the Legacy Printer – and show how Cougar helps them craft a print identity that amplifies their message.

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When you choose Cougar, the world sees more of what you’re all about. And whether you’re a designer, a printer or anyone with the next big idea, you can trust Cougar to show off your passion, your persona and your identity.

Stay tuned for a more in depth look at each persona in the coming weeks. Be sure to order your complimentary copy of Make Your Mark on Cougar today.